Anna Jordan-Douglass

Anna Jordan-Douglass

Anna Jordan-Douglass is Vice President, Digital Development & Interactive Media at The Jim Henson Company. There she oversees all strategy and production of online and mobile products for a variety of brands, with a focus on kids and education. She works closely with the production, marketing and outreach teams, as well as curriculum advisors and developers, to deliver projects that meet a variety of goals while providing fun, educational experiences for kids and families.

Explainer
Jun 15, 2015

Key Lessons from the Crowdfunding Wars

It seems part magic and part dumb luck. A kitten card game raises almost $9 million. A movie based on a cult TV show draws in nearly $6 million. A space simulator game still in development brings in $80 million. But for every successful campaign, Kickstarter is littered with failed game funding pleas. So what works and why?