Term: fundraising

Explainer
Jun 15, 2015

Key Lessons from the Crowdfunding Wars

It seems part magic and part dumb luck. A kitten card game raises almost $9 million. A movie based on a cult TV show draws in nearly $6 million. A space simulator game still in development brings in $80 million. But for every successful campaign, Kickstarter is littered with failed game funding pleas. So what works and why?